It’s great to know that you’re planning an art exhibition soon. Have you considered how you’ll attract visitors to it? Yes? If you have, you might want to include one or two helpful tips in this guide on how to draw more eyes to your talent exhibition. On the other hand, if you haven’t, then this guide has got you covered.
Art exhibitions don’t sell until someone sees them. That implies that people need to “see” your creative works, regardless of how they discovered them. More often than not, there’s always the need for some background effort in promoting any art exhibitions before many people visit.
However, it’s also crucial that you know what other art galleries are doing to promote their art projects. Doing so would help you learn other steps you could take towards marketing yourself as an art exhibitor or artist in preparation for your next exhibition. Suppose you aren’t sure where to start the process, this article has provided you with a 6-step manual on attracting visitors to your upcoming art exhibitions.
Using Promo Codes and Coupons
One of the most common reasons why intending buyers eventually buy an item is that it saves them some money. That’s why using promo codes and coupons top this list of marketing tips to attract visitors to make your next art exhibition successful.
Statistics say that one-quarter of buyers buy with a coupon than without a coupon. Moreover, other stats show that nearly half of buyers purchase faster when they have a coupon. People love freebies, and many consumers have admitted to visiting coupon code aggregator websites like promo-codes.ro to discover available coupons and promo codes they could leverage.
However, some people don’t spend their spare time scouring coupon websites to find and create coupons. Thus, you want to utilize the right strategy in using promo codes and coupons to advertise yourself as an artist or promote your upcoming exhibition. If firms that sell clothes or perfumes use promo codes such as Douglas or 1001 Cosmetice, you also can bring more people to your art exhibition too with the same strategy.
First, decide on what offers you want to make. How much are you giving off, and over how many items? Remember, however, not to go beyond your budget. Next, try introducing limited-time offers to motivate your intending buyers. Moreover, a customer reward program could help drive customer engagement on your product on different marketing platforms.
Leverage Social Media
Social media is one of the most common platforms to promote an exhibition. It isn’t only a straightforward way to reach a global audience within seconds, it also creates a medium that connects people interested in the same topics. It allows you to sell your artworks faster and help people learn more about your latest products.
Do you have an Instagram account? If not, you may want to create one for your art gallery. A Twitter account could help you engage other art lovers on ongoing issues in the Art world. Social media gives you an excellent platform to quickly publicize your projects and drive public engagements around them.
Zone in on People Who Already Appreciate Your Artwork
You likely have a set of individuals who have purchased your items in the past. Moreover, you might have the contact details of some who have shown interest in your projects. This group of persons has some of the most likely individuals who’ll see your next art exhibition.
Inform them about the event and other possible discounts or promo codes on the exhibit. Moreover, tell them how much help they could be to you, and appreciate them after they help.
Collaborate with Others
Suppose the art gallery team in your local space doesn’t have a structure for promoting your artworks. Collaborating with other artists who would participate in the exhibition could help boost your marketing efforts.
However, make sure that your marketing interests don’t clash. That would guide you in expanding your reach to more people. Apart from collaborating with other art professionals, you could also reach out to firms in other industries. This will benefit your event and introduce the brand to the art world. A win-win.
Press Releases, Posters, IVs, and the Likes
Press releases, posters, invitation cards are some of the other ways of promoting your upcoming art exhibition. Consider placing such cards at the reception during the event so visitors interested in your artwork and would want to know more can access them.
Moreover, press releases also help with internet promotion for your project to inform art lovers about your upcoming event.
Tell the News
Now, this is quite important. While you want to hire other agencies and professionals to collaborate in marketing your next art exhibition, you have a network of people you can reach out to for help.
For instance, you may speak to a sibling or a journalist friend to help with planning the event. The chances are high that they’ll be willing to help if you show them how motivated you are about the event.
Final Notes
Every art exhibition is a chance that could forever mark a landmark in your art career. Promote your next art exhibition the right way to get more people through the doors. The more people you have at your exhibition, the better for the event.
